PSY : The Rise of South Korean Music
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PSY: The Rise of South Korean Music
In America PSY is best known for his international smash and electrifying phenomenon, "Gangnam Style" [Republic/ School Boy Records/YG Entertainment], but long before the Internet turned PSY into an international sensation, he spent the last 10 years building his career as one of South Korea’s most beloved icons.
As a result of his achievements, Psy is considered to be the first K-pop artist to make a breakthrough in the Western music industry
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